Berryville’s reputation as an all-American town may be starting to get around.
On Monday, film crews had set up shop to film yet another commercial for a world-class company, this time Ford Motor Company. The film work will be featured in a soon-to-be-released web commercial featuring Ford’s new Escape Hybrid vehicle.
A nationally featured television commercial for Wendy’s restaurant was filmed in Berryville earlier this year.
“Ford is launching a web-based media campaign for it new Escape Hybrid” Wes Sullivan of Third Story Films in Washington DC. “Ford wanted video showing an all-American town so that’s why we’re filming here. Berryville is perfect.”
Sullivan and two assistants spent several hours on Monday shooting video along Main Street, first in front of Thomas Plumbing and then later from inside the Berryville News Stand. The focus of the team’s attention and cameras was on a large plywood prop featuring a prominent “Ford” logo occupying two parking spaces along Main Street. American flags supplied by the Town of Berryville provided what is sure to be a patriotic theme for the new vehicle promotion.
“We’re filming four vignettes that will be used as lead-in web content for the Escape Hybrid commercial” said Sullivan. “This is our fifth day of shooting.”
However, it appears that Berryville offers not just a photogenic back-drop, but its citizens also like the client. The film crew said that based on their informal interactions with passers-by on Main Street, Berryville is a solid Ford town.
“There are a lot of die-hard Ford people here in Berryville” said production assistant Christ Lyngas. “However, there was one GM man that walked by. He wasn’t shy about letting us know what his allegiance was.”
Both Lyngas and Sullivan said that the Town of Berryville had been very receptive and supportive to Third Story Film’s production needs.
“Berryville has been great to work with” Sullivan said. “Christy Dunkle did everything that she could to help us including reserving the parking spaces that we needed for the props. The town has been a pleasure to work with.”
After finishing its work in Berryville, Sullivan plans to do additional filming in Purcellville on Wednesday.
The release date for the web commercial was not available.