The Berryville Main Street organization has been recognized by the parent organization, The Virginia Main Street Program, for its performance in the past year as a local support for community business. The Berryville group met the ten standards of performance used to evaluate the Main Street groups based in Virginia. The result is full accreditation in the Virginia Main Street Program.
The organization’s performance is annually evaluated by The Virginia Main Street Program which works in partnership with the National Trust Main Street Center.
“We congratulate this year’s nationally accredited Main Street programs for meeting our established performance standards,” says Doug Loescher, director of the National Trust Main Street Center. “Accredited Main Street programs are meeting the challenges of the recession head on and are successfully using a focused, comprehensive revitalization strategy to keep their communities vibrant and sustainable.”
Berryville Main Street joined the Virginia Main Street program in 1992, not long after the state legislature authorized the implementation of a Main Street program in the state. Founding member Mike Hobert explained that the motivator for joining was the demolition of the old train station. A group of concerned citizens formed a group to pursue acceptance in the program, which is a long and detailed process and by no means automatic.
Recent activities contributing to the special recognition of Berryville Main Street include the remodeling and opening of the Fire House Gallery & Shop; the continued success of the monthly Craft Market and the Winter Market; the Celebrating Open Space Photograph exhibit in partnership with the Clarke County Conservation Easement Authority; and the Berryville Businesses $1500 Giveaway promotion in partnership with local business owners.
This year, Berryville Main Street is enjoying it’s largest-ever membership with 125 members including 75 business partners and 50 Friends. The newly opened Fire House Gallery & Shop has generated $21,000 in sales in its first six months of operation. The organization’s popular Go-To Guide ad sales beat projections by 25% thanks to the efforts of Berryville Main Street manager, Susan Goldizen.
At the Virginia Main Street 25th Anniversary Community Milestone Awards in Lynchburg this spring, Berryville Main Street volunteers received a certificate of distinction for having contributed more than 15,000 hours of service since 1997.
Berryville Main Street garnered recognition from the Virginia Downtown Development Association (VDDA) who presented Berryville Main Street with its highest honor: The Award of Excellence in the category of “Business Development, Promotion and Marketing” at its 23rd Annual Conference in the fall of 2007.
Berryville was honored for its re-branding effort that produced a new graphical “identity” for the organization and more polished and professional materials. The newsletter was singled out in particular for the quality of its design and editorial content.