Local Merchant Continues Holiday Giving Tradition

One of Berryville’s downtown anchor merchants has continued its tradition of raising local money to support local causes during the holiday season. This year’s result was a $243 surprise donation to a well-deserving non-profit with a long history of community support.

The Red Apple store in Berryville, Virginia continued its holiday tradition of supporting worthy, local causes with a gift to the Josephine School Community Museum - Photo Edward Leonard

The Josephine School Community Museum board members were overwhelmed by the donation from the Red Apple store according to board member Dorothy Davis. “We were not contacted prior to the call which indicated that we were chosen to receive the donation,” Davis said. ”We knew nothing about the raffle or that  it is a tradition with the Red Apple to give back to a worthy  community groups during the holiday season.”

The Josephine Museum donation was just the latest over the past several years according to Red Apple store manager Delores Updike.

“Last year we did a community raffle to support a little girl in Clarke County who has cancer,” Updike said. “Most of our customers are local people so we think that it’s important to support the community in return.”

Last year’s raffle prize was a “Tickle-Me-Elmo” doll. This year’s raffle offered chances to win a new bicycle for $1. The bicycle was won by Mr. Anderson of Berryville.

Updike said that the Red Apple’s financial gift comes with no strings attached. “We just hope that the recipient of the gift will use the money in a way that is most beneficial to them.”

According to Dorothy Davis the unexpected cash will make a positive difference in the Berryville community. “It was wonderful surprise! The money will be added to our college scholarship fund which assists minority  graduates of CCHS with college debt.”

While the Red Apple’s financial contributions are a tangible sign of the mutual support that exists between Clarke County businesses and organizations, it is also clear that the money is not necessarily the most valuable aspect of the gift.

“Most importantly, we  are pleased with monetary support from our immediate community,” Davis said. “The museum does not receive a great deal of publicity. We are especially glad to know that our community realizes the importance  of JSCM.”

The Red Apple store is located at the intersection of Main Street and Buckmarsh Street in downtown Berryville, Virginia.

The Josephine School  Community Museum preserves and celebrates Clarke County’s African  American heritage and history through the restoration of the  Josephine City School as a museum and cultural center. This reconstruction-era schoolhouse serves as a powerful beacon of hope and self-determination and is located at 303  Josephine Street. Berryville, VA , 22611 or on the web at http://www.jschoolmuseum.org/


  1. Paige Ledford says:

    That’s great, but I wonder if there are any Beryville area businesses contributing to a schlorship fund to assist needy MAJORITY graduates of CCHS with college debt?
    And if so, will THAT be news as well?

    • give me a break! says:

      The local businesses try to give donations as much as they can to the school system and have helped the local schools for years which in turn benefits the local kids.

      I didn’t realize it was the local business owners responsibility to pay for your kids college education! There are plenty of scholarship opportunities for ALL college bound kids and it’s the parents and students responsibility to seek them out and apply.

      I do not understand how some people think in this town!

  2. Your kidding right!!!!!!! You realize that in these tough times this business chose to do something nice and you want to criticize there choice of who they gave the money that they raised to!!!! Untill you put the effort out to try and help the charity of your choice don’t judge them for the charity they chose!!!

    • I think Paige was looking at the broader question of race-based scholarships. She’s saying that it looks like it’s okay to say your scholarships target minorities only, but if a scholarship targets whites only, they are somehow bad and racist.