A successful Loudoun County vineyard is launching a new Wine Bar and they have selected Clarke County as the location for their endeavor.
Notaviva Vineyards has announced the opening of their new retail operation that will be called the Concertino Wine Tasting and Listening Room to be located across from the Ruritan Fair Grounds on West Main Street. Stephen Mackey, owner of Notaviva said, “This is a wonderful opportunity for Notaviva Vineyards. Expanding westward brings us closer to the relatively untapped wine markets of neighboring Clarke County, Winchester and the Interstate 81 corridor.”
Notaviva Vineyards is located in western Loudoun and was founded in 2002 by the husband and wife team of Stephen and Shannon Mackey. Their foray west into the Shenandoah Valley will offer tastings of selections from their vineyard as well as other Virginia wines. Stephen said, “Visitors to Concertino will have the opportunity to enjoy a Notaviva tasting, or they may choose from our monthly selection of wine flights. For example, a viognier flight might include the Notaviva ‘Vincerò’ as well as others from Loudoun and Clarke counties. A cabernet franc flight might pair the Notaviva ‘Cantabile’ with one from the Monticello AVA and another from the Shenandoah Valley AVA. By demonstrating the superb quality of Virginia wines as well as illustrating the differences in regional terroir, we believe we can both educate our customers as well as foster camaraderie within our industry.”
Clarke County Economic Development Coordinator Jesse Russell said the business is a good fit for Clarke, “Clarke County does want to promote more agritourism and farm wineries and their allowable spin-off to tasting rooms such as this to a certain degree is agritourism. We currently have two farm wineries in Clarke, Veramar and Twin Oaks Tavern Winery, both located just off of Rt. 7 and this new business is following a pattern of winery locations in the county and wineries bring tourists to our area.”
However, the experience that the Mackeys hope to bring to Clarke County is about much more than wine. Stephen has a passion for music that manifests itself in his approach to the wine business. Each of their wines is paired with a musical genre or lyrical inspiration with the goal of capturing the feelings that music can create in their wines. The Concertino Wine Tasting and Listening Room will amplify that approach and provide a live performance venue for local talent.
Shannon Mackey said that the new venture has been received well. “Clarke County has welcomed us with open arms. Clarke Economic Developer, Jesse Russell, was a pleasure to work with, and several local businesses have kindly reached out with words of welcome. I am confident we can bring the relationships we have forged in Loudoun together with those awaiting us in Clarke and Frederick counties, for the mutual benefit of all.”
The business is currently scheduled for an August 11th grand opening and will be located at 1025 West Main Street just outside of the Town of Berryville in the soon to be vacated location where the Midas Touch operated for several years.