As the Main Street economy looks hopefully to a resurgence of foot traffic this spring, a new business owner is hoping to make his mark in Berryville. Darrell Jones of Harrisonburg, Virginia recently purchased the Main Street Bistro and plans to reopen this Monday, April 5th.
Darrell is originally from North Carolina and has years of experience as a chef in large institutions, most recently working at James Madison University in Harrisonburg. Last year, an online ad for a restaurant that was for sale in Berryville, Virginia caught his eye. He contacted the owners in November and came to Berryville to have a look.
Darrell said, “I fell in love with Berryville.”
After months of negotiations and planning he purchased the restaurant. Former owners Jimmy and Joette Breeden sold the Bistro and are returning to Harpers Ferry where they own the CoffeeMill and Coach House Grille.
As Chef Darrell Jones looks towards his imminent reopening, his plan is to keep the name as the “Main Street Bistro,” but will totally revamp the menu as well as the target demographic for the restaurant saying, “I want this restaurant to be family friendly in menu and price.”
One of his ideas designed to appeal to family wallets is a $7.99 meal special everyday. “I want to provide families with an alternative to fast food, a good meal at a competitive price.”
While Darrell is not from Berryville, one of his goals is to be an active member of the business community and create strategic partnerships with local business to support the local economy. He said one aspect he plans to implement soon, “I want to partner with the Clarke County Winery, Veramar. Once I obtain my ABC license I plan to offer their wines exclusively in my restaurant.”
From an economic standpoint this new version of the Main Street Bistro will add an alternative to the mix of dining options in Berryville. With the success of the Berryville Grille, the formula of quality food and family friendly prices has proven to be successful in town. Another restaurant catering to the family crowd could be a welcome alternative. In considering his purchase of the Bistro, Darrell visited all of the restaurants in town and said he is confident that his menu and his approach is unique and will appeal to broad audience.
As restaurants struggle to attract residents and visitors, the ability to create good “buzz” about quality and value seems to be the underlying key to success. We wish Chef Darrell Jones and the staff of the Main Street Bistro good luck as they begin their business in Berryville.