Berryville is about to gain yet another restaurant option for hungry visitors. Brian and Heidi McClemens have decided to convert their recently opened House of Light Christian gift store into a breakfast and lunch venue with dinner being offered on Friday and Saturday evening.
The House of Light opened its doors in July as a shopping and dining destination offering Christian merchandise. The current coffee house atmosphere is replete with sandwiches, desserts and drinks as well as plenty of couch space for adults and children to sit and relax. However, low sales volume has pushed the two entrepreneurs to look for a new way to generate revenue.
“I had hoped that a Christian gift store would have done better with all of the churches in our areas” Brian McClemens said at the store on Friday. “But competition from Internet companies, especially for purchasing books and Bibles, combined with the tough economy has made it difficult.”
McClemens said that Black Friday, the shopping event on the day after Thanksgiving when retailers often generate a large percentage of annual sales revenue, saw very few sales at his story.
“Black Friday was a bust here in Berryville” McClemens said.
To solve his revenue challenges McClemens plans to overhaul his House of Light space to seat up to 30 people while still selling some of the retail items currently offered in the store. McClemens said that his breakfast menu will follow the same formula that has made the Berryville Grille so successful; Excellent quality and very affordable pricing.
“Our breakfast menu will feature high quality food and great prices” McClemens said. “We’re also offering free coffee until Christmas.” For evening dining McClemens plans to offer a quieter, no-alcohol dining experience at the House of Light.
The House of Light’s entry into the Berryville breakfast market will likely take a bite out of morning revenues at other local eateries. Asked whether Berryville can support yet another restaurant in an already packed menu of dining options McClemens said “I think that Berryville can support another restaurant serving breakfast provided it has the kind of pricing our community wants. Most of the breakfast places in Berryville are very pricey. Our prices are going to be affordable.”
Announcement for the new restaurant, to be called the House of Light Coffee House and Gift Shop, comes on the one year anniversary of the McClemens’s hugely successful opening of the adjoining Berryville Grille. In addition to the husband-and-wife team of Brian and Heidi McClemens, Brian’s brother Frederick is the Grille’s principal chef. Brian McClemens say that his family trio has a combined 75 years of restaurant experience.
McClemens plans to supplement food sales in his new restaurant with other revenue sources including a plan where patrons buy a coffee mug that has unlimited free refills and collaboration with local artists to display artworks in the dining area that can also be purchased.
Based on McClemens proposed menu pricing he plans to give the other breakfast providers in Berryville a run for their money. “Nothing on the breakfast menu will be more than $8” McClemens said. “Two eggs and toast will be about $3.00”
McClemens says that the new House of Light Coffee House and Gift Shop restaurant will open on January 2nd. The restaurant will offer breakfast beginning at 6:30am followed by lunch. Dinner will be available on Friday and Saturday evenings.