Governor Bob McDonnell has unveiled a new Virginia is for Lovers television commercial which is slated to run in eight out-of-state media markets starting in March. Virginia’s new tourism commercial, geared toward family travelers, features experiences found across the state from beaches to history to amusement parks and outdoor recreation. The new commercial is made possible by Governor McDonnell’s recent increased investment in tourism marketing as an economic development tool. It will return Virginia to television in key out-of-state markets for the first time in four years and will reach 15 million consumers.
“Tourism is an instant revenue generator for Virginia and is one of the smartest investments we can make as a Commonwealth,” said Governor McDonnell. “Every corner of our state stands to benefit from increased tourism marketing which brings more visitors to Virginia. It’s time for Virginia to get back on TV and reach potential travelers as they start planning spring and summer vacations.”
The state estimates that tourism generates $17.7 billion in revenue, supports more than 204,000 jobs and provides $1.24 billion in state and local taxes.
“Television advertising continues to be one of the most effective marketing tools for tourism destinations,” said Alisa Bailey, President and CEO of the Virginia Tourism Corporation. “Every $1 that Virginia invests in tourism marketing generates $5 in return – providing significant tax revenue for key services across the Commonwealth. This new investment in tourism marketing is a step in the right direction to help Virginia compete, showcase the beauty of the Commonwealth and attract more visitors to our destinations.”
Other components of the Virginia is for Lovers marketing campaign include print and Web site advertising featuring families and friends enjoying experiences found across Virginia, including the great outdoors, historic sites, beaches, amusement parks, motorsports and wineries.