Downtown Berryville is abuzz with the news that Wendy’s is coming to town. However the global hamburger franchise is not looking to open a restaurant in Berryville, instead they want to close Main Street for a new product roll-out. The event is being handled by Red Tree Productions, a film and interactive media company with offices in Boston and New York City. Contacts at Red Tree declined to comment on the event saying that it was still in the preliminary stages but news quickly spread of the downtown event. Several weeks ago a crew scouted the downtown block of Main Street as a possible location for the event. They approached the town and have been working with officials to secure permits for the closure of Main Street. Early last week several downtown businesses were contacted by the merchants association to gauge their reactions to the proposed closing of Main Street. The closure would happen on May 11th which is a Wednesday. According to town officials businesses seemed open to the idea.
Organizers have said the event is not a commercial but is an organized tasting. They expect to have approximately three hundred guests for the event which will be captured by video crews for marketing purposes. Guests will be served new products that Wendy’s is launching that reportedly include berry salads and berry flavored tea.
Late last year Wendy’s began testing a Berry Almond Chicken Salad in both the Salt Lake City, UT and Richmond, VA markets. The salad they tested contained blueberries, strawberries, almonds, and a fat-free raspberry vinaigrette made with aÃ§aÃ® (ah-sigh-EE) juice. Industry insiders believe that Wendy’s intends to roll-out this new salad this summer and the Berryville event may very well be a kickoff.
Details are sketchy but town officials said the event would occur during business hours and have a rain date of May 12th. A professional caterer will be handling food service and the organizers have contacted Enders Fire Company for use of the social hall as a base of operations.
No information has been provided on how guests will be selected. In fact, with only eight days until the proposed event, organizers still characterize the event as being in the preliminary stages and declined to release any information for fear of having too many people show up for the event.